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行業(yè)新聞

現(xiàn)代供應(yīng)鏈成為企業(yè)制勝的法寶

來源:??????2018/7/12 8:48:05??????點(diǎn)擊:

YKK拉鏈行業(yè)新聞】這19大報(bào)告首次強(qiáng)調(diào)了發(fā)展現(xiàn)代供應(yīng)鏈。國(guó)務(wù)院辦公廳發(fā)布的供應(yīng)鏈的創(chuàng)新和應(yīng)用的指導(dǎo)要求,對(duì)100年到2020年,全球供應(yīng)鏈龍頭企業(yè)、重點(diǎn)行業(yè)進(jìn)入世界供應(yīng)鏈的競(jìng)爭(zhēng)力,建立中國(guó)作為一個(gè)重要的中心,全球供應(yīng)鏈的創(chuàng)新和應(yīng)用。

隨著一系列優(yōu)惠政策的出臺(tái),供應(yīng)鏈已經(jīng)升級(jí)為國(guó)家戰(zhàn)略,悄然步入快速發(fā)展的軌道。經(jīng)過20多年的實(shí)踐和探索,供應(yīng)鏈終于迎來了風(fēng)口。
但是今天,有多少人沒有困惑?有多少人知道什么是供應(yīng)鏈?有多少人知道中國(guó)供應(yīng)鏈發(fā)展的現(xiàn)狀?有多少人了解供應(yīng)鏈的價(jià)值?
不久前,享有盛譽(yù)的Gartner集團(tuán)(Gartner group)發(fā)布了2018年全球供應(yīng)鏈大師獎(jiǎng)(global supply chain master award),ykk隱形拉鏈該獎(jiǎng)項(xiàng)被視為最具影響力的全球供應(yīng)鏈排名。在“供應(yīng)鏈前25強(qiáng)企業(yè)”名單中,我們可以看到許多知名品牌,如聯(lián)合利華、ZARA、耐克、H&M和阿迪達(dá)斯。在過去10年里,蘋果、寶潔(procter & gamble)、亞馬遜(amazon)和麥當(dāng)勞(McDonald’s)在供應(yīng)鏈中排名前五,躋身前五名。
他們不是500強(qiáng)就是獨(dú)角獸。世界500強(qiáng)企業(yè)依次變動(dòng),但具有突出供應(yīng)鏈能力的企業(yè)是常青樹,供應(yīng)鏈的價(jià)值可見一斑。
那么什么是供應(yīng)鏈呢?
國(guó)務(wù)院“關(guān)于推動(dòng)創(chuàng)新的供應(yīng)鏈和官方權(quán)威的指導(dǎo)應(yīng)用為第一次定義供應(yīng)鏈,以客戶需求為導(dǎo)向,以提高質(zhì)量和效率為目標(biāo),通過整合資源、產(chǎn)品設(shè)計(jì)、采購(gòu)、生產(chǎn)、銷售和服務(wù)過程,如有效協(xié)調(diào)組織形式。
事實(shí)上,在同質(zhì)化競(jìng)爭(zhēng)的行業(yè)中,絕大多數(shù)的品牌/公司只有低的市場(chǎng)份額,發(fā)展緩慢,或者難以維持,但是仍然有少數(shù)的品牌/公司能夠?qū)崿F(xiàn)快速的擴(kuò)張,更高的品牌價(jià)值。如果企業(yè)僅僅依靠商業(yè)模式的創(chuàng)新或產(chǎn)品的創(chuàng)新,那就不能走得太遠(yuǎn)。它可能會(huì)落后于供應(yīng)鏈中的某個(gè)環(huán)節(jié),導(dǎo)致整體崩潰。有什么區(qū)別呢?
直觀的企業(yè)對(duì)比分析,如餐飲行業(yè)、中式快餐與麥當(dāng)勞的對(duì)比;在服裝行業(yè),將美特斯邦威與優(yōu)衣庫(kù)進(jìn)行比較;在體育品牌行業(yè),將福建體育品牌(安踏、優(yōu)步、皮卡等)與耐克、阿迪達(dá)斯進(jìn)行比較。你會(huì)發(fā)現(xiàn)根本的區(qū)別不在于產(chǎn)品,而在于供應(yīng)鏈。
中國(guó)供應(yīng)鏈的發(fā)展?fàn)顩r如何?
起步晚,發(fā)展緩慢,增長(zhǎng)緩慢。由于“供應(yīng)鏈”這個(gè)概念是上個(gè)世紀(jì)的結(jié)束從歐美發(fā)達(dá)國(guó)家國(guó)內(nèi)的引入,YKK尼龍拉鏈我國(guó)供應(yīng)鏈的概念、發(fā)展、治理機(jī)制的基礎(chǔ)上研究起步較晚,與發(fā)達(dá)國(guó)家有很大差距,近年來一個(gè)明確的標(biāo)準(zhǔn)來指導(dǎo)策略的供應(yīng)鏈,供應(yīng)鏈供應(yīng)鏈相關(guān)產(chǎn)業(yè)發(fā)展。同時(shí),一些企業(yè)和消費(fèi)者對(duì)供應(yīng)鏈的認(rèn)知還處于培育階段,供應(yīng)鏈管理實(shí)施動(dòng)機(jī)的缺乏導(dǎo)致了我國(guó)供應(yīng)鏈發(fā)展緩慢。
沒有典型的代表企業(yè)。世界上最好的供應(yīng)鏈企業(yè),中國(guó)企業(yè)都死了。目前國(guó)內(nèi)一些企業(yè)在自己的供應(yīng)鏈管理上取得了一定的成績(jī),但與國(guó)際優(yōu)秀企業(yè)的供應(yīng)鏈管理相比仍有很大的差距。在2018年全球供應(yīng)鏈大師獎(jiǎng)前25名中,中國(guó)企業(yè)被淘汰出局。在過去幾年里,YKK樹脂拉鏈唯一上榜的中國(guó)企業(yè)聯(lián)想(Lenovo)也未能進(jìn)入前25名。
普遍缺乏供應(yīng)鏈思維。在某種程度上,絕大多數(shù)中國(guó)企業(yè)經(jīng)營(yíng)者的市場(chǎng)化思維是不夠的,仍然堅(jiān)持“便捷性小批量”的管理思維,嚴(yán)重缺乏“外包非核心業(yè)務(wù),專注于自己的核心競(jìng)爭(zhēng)力,創(chuàng)造”供應(yīng)鏈思維。
它仍然停留在低端的大規(guī)模生產(chǎn)階段和核心企業(yè)自身供應(yīng)鏈的優(yōu)化階段。對(duì)比或相鄰的日本、歐洲和美國(guó)發(fā)達(dá)國(guó)家相比,YKK金屬拉鏈它們是在高效的供應(yīng)鏈管理下實(shí)現(xiàn)供給與水腫的精確匹配

For the first time, the nineteen report put emphasis on developing modern supply chain. Released by the general office of the state council of the innovation of supply chain and the guidance of application requirements, about 100 to 2020 the global supply chain leading enterprises, the key industries to enter the world of the supply chain competitiveness, establish China as an important center, innovation and application of the global supply chain.

With the close introduction of a series of favorable policies, the supply chain has been upgraded into a national strategy and is quietly on the fast track of development. After more than 20 years of practice and exploration, the supply chain finally ushered in the tuyere.
But today, how many people are not confused? How many people understand what a supply chain is? How many people know the current situation of China's supply chain development? How many people understand the value of the supply chain?
Not long ago, the prestigious Gartner group released the 2018 global supply chain master award, which is regarded as the most influential global supply chain ranking. In the list of "top 25 enterprises in the supply chain", we can see many well-known brands such as unilever, ZARA, Nike, H&M and adidas. Apple, procter & gamble, amazon and McDonald's have been crowned the top five companies in the supply chain and ranked among the top five companies seven times in the past decade.
They're either the top 500 or the unicorns. The world's top 500 companies change in turn, but the enterprises with outstanding supply chain capabilities are evergreen trees, the value of supply chain can be seen.
So what is a supply chain?
Under the state council "about promoting innovation of supply chain and the guidance of application of the official authority to define the supply chain for the first time, take the customer demand as the guidance, in order to improve the quality and efficiency as the goal, by means of integration of resources, product design, procurement, production, sales and service process, such as efficient coordination organization form.
In reality, the vast majority of the homogeneity competition of the industry, most of the brands/companies only have low market share, slow development, or difficult to maintain, but there are still a few brands/companies can achieve rapid expansion, higher brand value. No enterprise can go too far if it simply relies on business model innovation or product innovation. It may fall behind a certain link in the supply chain, leading to the overall collapse. What's the difference?
Intuitive comparative analysis of enterprises, such as in the catering industry, comparison of Chinese fast food and McDonald's; In the clothing industry, compare metersbonwe with uniqlo; In the sports brand industry, compare fujian sports brands (anta, uber, picker, etc.) with Nike and adidas. You'll find that the fundamental difference is not in the product, but in the supply chain.
What is the development status of supply chain in China?
Late start, slow development, slow growth. Due to "supply chain" this concept is the end of last century from the European and American developed countries the introduction of domestic, our country in the supply chain concept, development, governance mechanism and so on the basis of research started late, there is a big gap with the developed country, in recent years a clear standard to guide policy of supply chain, supply chain supply chain related industry development. At the same time, some enterprises and consumers' cognition of supply chain is still in the cultivation stage, and the lack of motivation for the implementation of supply chain management leads to the slow development of China's supply chain.
No typical representative enterprise. The world's best supply chain enterprises, the Chinese enterprises are all dead. At present, a number of domestic enterprises have achieved certain results in their own supply chain management, but there is still a huge gap compared with the supply chain management of international excellent enterprises. In the top 25 list of the 2018 global supply chain master award, Chinese enterprises have been wiped out. Lenovo, the only Chinese company that has been on the list for the past few years, also missed out on the top 25.
The general lack of supply chain thinking. To some extent, the vast majority of Chinese business operators of market-oriented thinking is not enough, still adhere to the "conveniently small lot, after" management thinking, serious lack of "outsourcing non-core business and focus on their own core competitiveness to create" the thought of supply chain.
It still stays in the low-end large-scale production stage and the optimization stage of the core enterprise's own supply chain. Contrast or neighbouring Japan, Europe and the United States developed countries than they are under the efficient supply chain management to achieve precise matching between supply and demand, our country is still at the low end of the scale production stage, often lead to overcapacity, pin, struggling to enterprise development. Than they have already formed more perfect and win-win sharing of supply chain management system, is our country present stage of the supply chain management at the core enterprise's own supply chain design phase, is self, closed, there are serious redundant construction, caused great waste of resources, also brought huge cost pressure to the enterprise.
The low efficiency of supply chain, high operating cost, low benefit of social development, consumers pay for it. In the pharmaceutical industry, for example, the CFDA, according to data from the United States pharmaceutical circulation market concentration is very high, only five primary drug wholesalers, and the first three taken across the United States more than 90% market share, medicine circulation rate is 3%, sales profit margin of 2.4%. And China has more than 16000 pharmaceutical wholesale enterprises, annual sales of over 50 million yuan of less than 5% of the enterprise, top 10 accounts for only 20% of the total market sales in the wholesale business, the national pharmaceutical commercial enterprises circulation rate is 12.5% on average, return on sales is less than 1%.
Multi-level circulation through multiple distribution business, in the process, pharmaceutical products possible date delayed, damaged packaging, fake and inferior products into a series of problems, such as drug prices also in circulation layers of climbing. The increase in the cost of the sheep, the increase in the cost of the enterprise, the increase in the social cost, will eventually be passed on to each of our consumers.
The future is bright. We will glad to see that domestic enterprises have been in the enterprises of supply chain thinking, like, such as millet and has to quickly become super unicorn attract investors around the world. Especially in the diet - several outstanding supply chain listed companies such as continuous practice, groping, innovation, "sermon" process, more and more enterprises and organizations in the approach of "supply chain", the "supply chain". The state has also set "supply chains" to new heights in history. Supply chain will have a bright future in our country.
What is the value of the supply chain? It affects the innovation development of the country, the innovation norms of the industry, the innovation ability of enterprises, and more importantly, the happy life of each of us.
Supply chain is indispensable to the sustainable and healthy development of any enterprise, industry and even the country. Especially with the differentiation and specialization of r&d, production and sales, the intensive and cooperative mechanism of supply chain is needed. Along with the policy spring breeze, the intensive and cooperative mechanism of the supply chain will gradually exert strong energy.
For countries, will help to realize resource saving, environment friendly, green, sustainable economic and social development, the development of social productivity level, the abundant material wealth, people's quality of life over nature.
For enterprises and industries, goods will reduce the unordered circulation, and will be produced on demand. Costs will be greatly reduced and development will be regulated in an orderly manner.
For each of us, the meat, eggs, milk, fruits and vegetables we eat at the table will be traceable, traceable and accountable.
Earth villagers will truly global buy sell around the world, the German beer, beef in Australia, the United States of American ginseng and other local products around the world, will be original, with homogeneous single-phase &three-phase appear in front of you and me;
Personalized products will be greatly enriched, product, service quality will be greatly improved, people's growing good life needs will be greatly satisfied.
Supply chain has increasingly become a kind of invisible commercial infrastructure, become the important measures to carry out the new development concept, has become an important gripper supply side structural reform, become a leading global competitiveness important carrier. It will affect the innovation development of a country, the innovation norms of an industry, the innovation ability of an enterprise, and the happy life of each of us.
Supply chain changes China, supply chain benefits us, let's wait and see.
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