童裝行業(yè)成為服裝市場增長的引擎
【YKK拉鏈行業(yè)新聞】根據(jù)數(shù)據(jù)分析，國內(nèi)童裝行業(yè)的復(fù)合增長率為9.68%，超過了男女服裝行業(yè)。因此，童裝市場已成為眾多品牌的重要目標(biāo)之一，“二胎政策”的實(shí)施不時(shí)地安撫著服裝企業(yè)對童裝市場的神經(jīng)。
服裝行業(yè)的枯竭現(xiàn)狀semir服裝面臨著庫存高、供應(yīng)鏈能力不足、市場反應(yīng)緩慢的缺點(diǎn)常州ykk拉鏈目前正處于童裝品牌bala bala bala bala bala bala bala的2017年“繁榮”收入達(dá)到26.4%的增長，占sen Ma Zong收入的52.56%
隨著balabara童裝品牌在童裝市場占據(jù)絕對優(yōu)勢，蘇瑪服飾不時(shí)深入市場，改善國內(nèi)布局，拓展國際市場，增加童裝市場份額。在2018年上半年,森馬服裝和童裝品牌THECHILDRENSPLA CE北美達(dá)成戰(zhàn)略合作和購買高端童裝品牌Kidiliz購買在歐洲”COCOPEE品牌,巴拉巴拉在香港開店,通過大規(guī)模的高端品牌定位,加快品牌多元化的過程中,進(jìn)一步推進(jìn)品牌國際化。
面對新一代的年輕消費(fèi)者，時(shí)尚、個(gè)性和品質(zhì)的消費(fèi)觀念已不再屬于他們，而是延伸到他們的孩子身上。面對新的消費(fèi)者需求，品鳥推出了童裝品牌MiniPeac tide、cool、個(gè)性化等DNA俘虜年輕消費(fèi)者，以“成人”時(shí)尚帶的理念，建立了首個(gè)以童裝為主的單店極小尼童裝系列，加快了童裝市場的布局。
快時(shí)尚行業(yè)的競爭日趨激烈，快時(shí)尚品牌在中國市場遭遇滑鐵盧。中國第一家快速時(shí)尚品牌C&A在成都凱德廣場開業(yè)，并計(jì)劃在2018年底前開設(shè)10多家獨(dú)立童裝店，以加快童裝業(yè)務(wù)。
童裝，一個(gè)快速發(fā)展的市場，確實(shí)給了服裝品牌探索新的增長點(diǎn)的機(jī)會。雖然服裝行業(yè)目前呈現(xiàn)復(fù)蘇態(tài)勢，嘉興ykk拉鏈但面對電力和國際品牌的沖擊，競爭時(shí)有發(fā)生，增長放緩，童裝市場無疑將成為品牌必須牢牢把握的生命線”。
盡管童裝市場一片喧鬧，但缺少關(guān)鍵點(diǎn)仍會拖累增長。江南服飾作為童裝的一個(gè)重要行業(yè)，在競爭壓力的加劇下，關(guān)閉了一些童裝店。成長趨勢和開店量明顯放緩，可能在童裝領(lǐng)域遇到瓶頸。如何改造和突破還需要不斷探索。
此外，該公司在6月份宣布，將出售其所有北美童裝和配飾業(yè)務(wù)。該公司以其童裝業(yè)務(wù)為榮。在2017年，由于競爭壓力，南通ykk拉鏈力標(biāo)童裝授權(quán)業(yè)務(wù)年?duì)I業(yè)額下降5.5%，至15.14億美元。今年4月，該公司曾表示，將利用“潮人兒童經(jīng)濟(jì)”(hipchild economy)，在不到兩個(gè)月的時(shí)間里，出售最具價(jià)值的童裝業(yè)務(wù)
兒童服裝市場是高度分散和競爭,國內(nèi)體育品牌xtep商店大約250兒童在2017年底,收入貢獻(xiàn)很少,遠(yuǎn)遠(yuǎn)落后于開發(fā)速度和門店數(shù)量安踏、361°,和其他國內(nèi)運(yùn)動(dòng)品牌兒童服裝商店,減緩孩子的擴(kuò)張商業(yè)策略。
目前，我國童裝行業(yè)進(jìn)入了快速增長時(shí)期，但童裝企業(yè)規(guī)模較小，單一品牌的市場份額和競爭力有限。溫州ykk拉鏈80年之后,90年,與此同時(shí),成為主力的消費(fèi)市場,消費(fèi)者需求日益多樣化,也導(dǎo)致了競爭成分比較復(fù)雜,市場競爭的深度壓力加速兒童服裝市場細(xì)分,也縮小了單一品牌市場發(fā)展空間,兒童服裝企業(yè)面臨的挑戰(zhàn)是逐漸惠
According to data analysis, the compound growth rate of domestic children's clothing industry is 9.68%, which exceeds that of men's and women's clothing industries. Therefore, the children's clothing market has become one of the important targets of many brands, and the implementation of the "two-child policy" has comforted the clothing enterprises from time to time to explore the children's clothing market nerves.
Based on the increasing diversification of consumer demand, it has become the consensus of garment enterprises to take part in multi-brand and all-channel activities. Brands such as suma, taiping bird, mester bonwe, wignaris and fast fashion C&A have all laid out children's clothing and the youth market.Exhaustion of garment industry present condition semir clothing is faced with high inventory, supply chain ability insufficiency, the shortcomings of slow market reaction, are now on the children's wear brand bala bala bala bala "boom" 2017 revenue to achieve 26.4% growth, accounting for 52.56% of the sen Ma Zong income
With balabara children's wear brand occupying the absolute advantage in the children's wear market, suma clothing from time to time dig deep into its market, improve the domestic layout, expand the international market, and increase the market share of children's wear. In the first half of 2018, semir clothing and children's wear brand THECHILDRENSPLA CE North America reached a strategic cooperation and to buy high-end children's wear brand Kidiliz purchase in Europe "COCOPEE brand, yapping set up shop in Hong Kong, by mass to the high-end brand positioning, quickens the process of brand diversity, to further advance the brand internationalization.
Facing the new generation of young consumers, the consumption concept of fashion, personality and quality no longer belongs to them alone, and extends to their children. Facing new consumer demand, peacebird launched a children's wear brand MiniPeac tide, cool, personalization, such as DNA captive young consumers, set up the first series of single store MiniMini children's clothing with the concept of fashion belt onto the road of "adult", accelerate the layout of children's clothing market.
The competition in the fast fashion industry has become increasingly fierce, and the fast fashion brands have suffered a Waterloo in the Chinese market. The first KidStore of China's fast fashion brand C&A opened in chengdu kaide square, and plans to open more than 10 independent children's wear stores by the end of 2018 to accelerate the business of children's wear.
Children's wear, a rapidly developing market, has indeed given clothing brands the opportunity to explore new growth points. Although the garment industry is now showing a recovery state, but in the face of electricity and the impact of the international brand, competition from time to time, and a slowdown in growth, children's clothing market will undoubtedly become the brand must firmly grasp the lifeline ".
Despite all the buzz in the children's wear market, missing key points can still be a drag on growth. As an important sector of children's clothing, jiangnan garment has closed some children's clothing stores under increased competitive pressure. The growth trend and store opening volume have slowed down significantly, which may have encountered a bottleneck in the field of children's clothing. How to transform and make breakthroughs still needs to be explored continuously.
In addition, the label, which prides itself on its children's wear business, announced in June that it would sell all its north American children's wear and accessories businesses. In 2017, the annual turnover of libiao children's wear authorization business was reduced by 5.5% to 1.514 billion us dollars annually due to the competitive pressure. The reasons for selling the most valuable children's wear business in less than two months after saying in April that it was going to take advantage of the "hipchild economy" have to be examined
Children's clothing market is highly fragmented and competitive, domestic sports brand xtep stores about 250 children at the end of 2017, revenue contribution is very little, far behind the development speed and the number of stores anta, 361 °, and other domestic sports brand children's clothing stores, slowing the children to the expansion of business strategy.
At present, China's children's clothing industry has entered a period of rapid growth, but children's clothing enterprises are small in scale, and the market share and competitiveness of a single brand are limited. After 80, 90, at the same time, as to become the main force of the consumer market, consumer demand increasingly diverse, also caused the competition composition is more complex, the depth of the market competition pressure to accelerate the children's clothing market segmentation, also narrowed the single brand market development space, the challenge for the children's clothing enterprise is gradually complicated.
Facing the diversified market, garment enterprises need to come up with innovative thinking, new ways and new positioning to meet the challenges, so as to gain greater development space. At present our country children's clothing industry is from the vulgar management scale, the elaborating management transformation, product, marketing, price gradually to the product development, brand culture, brand service span, this clothing enterprise more brutal competition, must be accurate positioning, brand development direction, improve product quality, optimizing design, consumer demand, fine children's clothes, talent for rapid growth.
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